Checkout button beside 'add to cart' in product page
Now, it's just an 'add to cart' on the product page.
There should be a 'proceed to checkout' button beside it as well.
There is a plugin that allows you to redirect directly to the checkout page, but that's not suitable.
With both buttons available, you can have multiple options..
- add multiple variations to cart,
- choose to go directly to checkout after making a choice (instead of adding a step of viewing the cart
A 'proceed to checkout' button will also make it more intuitive for less savvy users, like the older folks, or those whose command of english isn't great.