How can we improve WooCommerce?

Dealing with cart abandonment and following it up with email/message

It would be great to be able to deal with cart abandonment within the WooCommerce platform and help identify pain points in the journey.

For example, if the customer is logged in and doesn't complete the transaction, the drop out could be logged that's available by accessing an admin screen. Options to email the customer after a period of time, for example 1 month, would be really useful to either offer them a discount or coupon code if they complete the transaction.

This will help increase conversion significantly.

What does everyone else think?

224 votes
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Mark shared this idea  ·   ·  Flag idea as inappropriate…  ·  Admin →
completed  ·  AdminMike Jolley (Admin, WooCommerce) responded  · 

Hello Voters!

There are two extensions which cover the main parts of this idea.

The first is “follow up emails” which can send an email after X minutes if a cart is not checked out:

The second, “cart reports” gives you stats on abandoned carts:

If you have more specific ideas to add (or ideas for additional features for these extensions) feel free to log some more.



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  • 75nineteen Media commented  ·   ·  Flag as inappropriate

    Hi all,

    In the upcoming release of Followup Emails, we will be adding three new variables to deal with cart abandonment. You'll be able to insert the following into these emails:

    * Output the cart contents directly into the email
    * A link which will redirect the user directly to their cart once they login
    * The cart totals

    Hope this helps you all.

  • Radek commented  ·   ·  Flag as inappropriate

    Hello, I can see this topic is getting a lot of interest.

    Good! Because my team is working on a system which will reduce cart abandonment while the visitor is still online, using smart messages and offers.

    We use predictive analytics and machine learning to determine who is likely to leave the website, and instantly encourage them to make a purchase.

    Early access is now open, so please let me know if you'd like to give it a go.
    More details at or Twitter: @CartDefender

    You can also ping me an email directly: radek {at sign}

  • lawkwok commented  ·   ·  Flag as inappropriate

    While Follow-Up Emails is able to detect abandoned carts, there is no link to bring the user back to their cart and load their cart contents. All you can do is link to the cart page and hope they didn't clear their browser cache.

  • Luke commented  ·   ·  Flag as inappropriate

    Hi again voters,

    I'm also building an advanced solution to cart abandonment called Cart Converter, which prompts the customer to purchase before they leave their cart.

    You can get it from:

  • Rich commented  ·   ·  Flag as inappropriate

    Do any of these work with 2.x ? This is such a great feature to have and all the full shopping cart sites I do all have an abandoned cart function.

  • Ashok commented  ·   ·  Flag as inappropriate

    Hey everyone, I just launched a plugin that exclusively handles Abandoned carts for Woocommerce stores:

    Features: Track abandoned carts with product information, create unlimited email templates, provide discount codes in emails, track emails sent/opened, value of abandoned v/s recovered orders & much more.

  • Micah commented  ·   ·  Flag as inappropriate

    Hey everyone - We have a plugin that does a lot of what you are requesting. We've had it sitting waiting for the WooThemes folks to approve it for over a month now. I guess they are busy doing other stuff. If you buy it directly from us you will get all of the goodness that it will have once it gets released through the Woo channel. Check it out:

  • Edward Newman commented  ·   ·  Flag as inappropriate

    I would simply like to know what was in their cart before they left. I also notice coupons are being typed that are invalid it would be nice to know what coupon failed and what was used. I could be losing revenue on old coupons that I would re activate if I knew it was being used often. The only reason I knew it was a coupon issue is because I activated ALL of them and the sales flew in for a day.

    In my Google Analytics I do see the cart being abandoned quite often and sometimes its my most viewed page. Would simply like to know why.

  • Steph commented  ·   ·  Flag as inappropriate

    How about a two-step checkout with the first page being name/email only?

    Simple but effective to compare name/email captures against completed purchases.

  • Patrick Garman commented  ·   ·  Flag as inappropriate

    Before this can be done the persistent cart has to be built. As of now the cart is built off sessions, also this would require a user to be logged in when adding items to cart.

    However once persistent carts is an option, this is probably going to be bundled with that.

WooCommerce: Category - Core

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