"PRICE" ON ADD TO CART BUTTON.
Web modernisation is all about moving into one thing : Simplification.
The ADD TO CART button should display the PRICE of the product directly on the ADD TO CART button itself. The buttons should say 'ADD TO CARD > $30" or "BUY NOW > $30"
By Default, I think the current way of displaying the Price is kind of outdated.
Let's say if you have couple of variations, it says FROM $19.00 to $60. It's redundant and waste a lot of space.
By integrating the Price directly on the Button itself, users could choose any variation and the price change will reflect on the Add to Cart button.