Change images based on "root" variation (e.g. color)
We have products that have 2 variations: Color and Size.
Customers email us daily (literally 2-3/day) complaining that they can't see the color they're selecting... because they haven't also selected a SIZE.
Since Color is the "root" variation (in fact we use the same image for all sizes in a particular color), it would be nice to show the image associated with the color once that variation is selected (and if there's another image for that PARTICULAR color/size variation, show that once size is selected as well)
Steven Sashen commented
Agreed, Colm. It would certainly cut down on complaint calls/emails that we're getting ... which means that some people are, in fact, bailing before purchasing because of the confusion.
Colm Troy commented
Good suggestion! Would really help to increase customer conversions in lots of scenarios I think.