integration for microdata for both product and reviews
Schema.org integration into product/services along with reviews is essential for today's search engine results pages.
Ideally you would setup the microdata information once so it replicates on each product (itemscope itemtype) and review and allows for over-writing the data when you create/edit a product or service. Much of the microdata format is redundant. Insert the product title for the itemprop="name" etc.